Discount Toy Co engaged Above & Beyond Web Design to migrate one of Australia’s largest independent toy retailers from BigCommerce to Shopify. We migrated a large and complex product catalogue, along with customers, orders, pages, blog content and an extensive collection structure, while preserving SEO with a comprehensive 301 redirect strategy. We also implemented a product synchronisation system that keeps inventory and listings in sync with the client’s sister store. The result was a seamless migration to a modern Shopify platform with significantly lower ongoing operating costs.
Project Snapshot
- Platform: BigCommerce to Shopify
- Products: Large product catalogue successfully migrated
- Collections: Extensive collection structure recreated
- Customers & Orders: Successfully migrated
- Pages & Blog: Migrated
- Theme: Shopify theme installed and customised
- SEO: Comprehensive 301 redirect strategy
- Product Sync: Integrated with sister Shopify store
- Domain: DNS and go-live managed
- Platform Costs: Reduced to approximately one-third of previous monthly fees
What We Delivered
- Complete BigCommerce to Shopify migration
- Migration of a large product catalogue, customers and order history
- Conversion of an extensive BigCommerce category structure into Shopify collections
- Migration of pages and blog content
- Installation and customisation of a Shopify theme
- Implementation of SEO-friendly 301 redirects to preserve rankings
- Configuration of Shopify apps and integrations
- Setup of a synchronisation app to automatically sync products and inventory with the client’s sister store
- Final data synchronisation immediately before launch
- Complete testing and managed go-live
The Result
Discount Toy Co now operates on a modern Shopify platform that’s faster, easier to manage and built for future growth. The migration preserved valuable SEO, retained years of customer and order history, and introduced automated product synchronisation between stores, reducing manual administration while providing a scalable ecommerce solution.
