What is responsive web design and why does it matter to my business?

Responsive web design is more than just being mobile-friendly. A responsive website adjusts to the screen size of the device upon which it is being displayed. A responsive website isn’t just a site that “works on a mobile phone,” it’s a website that retains the same level of user experience as it would on a desktop computer on every single device.

Now that you know what it is, here are some statistics that prove why it matters:

  1. 60% of internet access is occurring on mobile devices.

In fact…

  1. In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users.”

That was two years ago…

  1. 34% of smartphone users go online mostly using their phones, rather than a desktop or laptop computer.


A non-responsive site is a back button magnet.

  1. 40% of people will choose another result if the first one they land on is not mobile friendly.
  2. 4 in 5 smartphone users access retail content on their device monthly.

This means that users are not only using their mobile devices to search for service providers, they are also increasingly using them to make purchases.

And don’t forget about SEO!

  1. “as of April 21st, 2015… Google began rewarding sites that were built responsively for multi-device support”

This major update was known throughout the internet as Mobilegeddon.

These next two may just be the most important:

  1. Out of 100 sites analyzed, 11.8% on average use responsive design.
  2. The percentage of small businesses who don’t have their website optimized for mobile is 91%.

The first 6 points show the incredible importance of responsive web design by presenting real facts about how websites are being accessed and what users are expecting. However, the last two statistics present a huge opportunity, particularly among small businesses. Building your website to be responsive will put you ahead of the curve.

We are getting to the point where having a responsive site is transitioning from being a competitive advantage to becoming industry standard. The earlier you adopt, the better off you will be.

Don’t lose out on mobile traffic.

Talk to Above and Beyond for a stand out, SEO Friendly website on 1300 307 390.

Some of our recent Responsive Websites

Jetstar Duty Free

Jetstar Duty Free

Australian Dental Association

Australian Dental Association

QMN Manufacturing

QMN Manufacturing

Looma’s

Looma’s

Transcool

Transcool

Shell Paradise

Shell Paradise

Ingham Road Seafood

Ingham Road Seafood

Goneski Motocross

Goneski Motocross

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